It’s the fundamental law that fuels the rise and fall of markets. In practice, Market Invention is the process of creating and maintaining market dominance by leveraging insight, strategy, experience, and expansion to pivot out of the legacy market and into a previously untapped space. For years, we’ve been hearing about the death of the […]
User Experience Design
HOW RESEARCH INFORMS MARKET INVENTION
When it comes to the Market Invention process, research is a critical component. It guides the entire process and uncovers data points and trends that can direct you to opportunities for Market Invention.