Making Lead Generation Perform

Lead generation takes a digital strategy to the next level. The capability of attracting, capturing, and converting new business is the most important element in a sales pipeline. Not only is it useful from a sales perspective, but lead generation techniques serve a purpose in evolving a market and generating a targeted audience for remarketing purposes. Plus, it’s a measurable model.

Performance marketing efforts focus on the physical conversion process. Whether it be a sale, lead form submission, click, or impression, performance is paid on a specific outcome. Many businesses have adopted the lead generation model because there is a measurable end action. However, what most affiliate and performance marketers cannot provide is an understanding behind the acquisition model as an entire marketing effort, making ad spend risky when it comes to solely relying on the performance model.

At Merit, lead generation is used as a valuable digital tool in the Market Invention process. While other media types are used to differentiate a brand and create unique competition, lead generation provides insight to the target audience of this new market and attribution throughout the digital strategy timeline.

More than just a lead capture form, the technique of lead generation can set your company up for success and maximized ROI in the Market Invention process.  Lead generation does not stand alone; it’s part of a larger scheme.  If you are looking to incorporate lead generation into your digital strategy, we have what it takes.

About Merit

Merit is the global leader in market invention. More often than not, our work carves out an entirely new market and transforms industry through research and strategy, communications, creative, and technology. For a company to succeed in the new era of marketing, it needs Merit.

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